Group CEO
Natalie Sit is the driving force behind Acestar Sdn. Bhd., embodying resilience and determination in her journey from humble beginnings to becoming a serial entrepreneur. Raised in Ipoh, her early experiences at her parents’ noodle stall instilled a profound understanding of life’s challenges. Despite not having a tertiary education, Natalie’s relentless hard work and entrepreneurial spirit have led her to excel in the creative software market and system integration (SI) business, notably achieving significant success in sales automation with Saleslive, a homegrown CRM solution.
Under Natalie’s visionary leadership, Acestar has emerged as a market leader in creative software deployment, serving over 5,000 clients and capturing at least 70% of the education sector. The company is proud to be Adobe’s only platinum partner in Malaysia. In addition to her expertise in creative software, Natalie has innovated within sales automation through Saleslive, which streamlines sales processes and enables teams to focus on revenue growth. Another groundbreaking initiative, TechCare, offers an IT-as-a-Service (ITaaS) model, transforming capital expenditures into manageable operating expenses.
Being born and raised in Ipoh, her late parents ran a noodle stall business, where it taught her the harshness of life. Without the privilege of being tertiary educated, she worked hard to achieve what she is today – A serial entrepreneur, one who has a proven track record of blooming the creative software market, system integrator (SI) business and having managed to replicate immense success in the field of sales automation with a reputable homegrown CRM solution, Saleslive.
Beyond her business success, Natalie is passionate about empowering creative youth through corporate social responsibility (CSR) initiatives. She founded the Creative Cloud Community (CCC), which has grown to 7,000 members, effectively connecting the dots between education and industry. The organization is dedicated to upskilling youth with high-demand digital skills, preparing them for opportunities both locally and internationally.
Since 2016, Natalie has also invested in the Adobe Certified Associate Championship Malaysia, now known as the Certiport National Adobe Certified Professional Championship. This initiative, part of Acestar’s CSR efforts, has run consecutively for nine years, providing a platform for young creatives to find their purpose and potential through engaging activities and mentorship.
Natalie’s leadership has earned her numerous accolades, including the Enterprise 50 (E50) Awards 2019, The Star SOBA Awards, and recognition as a top nominee for EY Entrepreneur of the Year in 2018 and 2020. These achievements underscore her influence and commitment to excellence in the business world, making her a formidable force in the industry.
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